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        1 - The effect of religious tourism on quality of life and social capital of rural households (Case Study: Bardy village, Dehloran County).
        Javad Alibeigi
        Religious tourism is one of the oldest forms of tourism that has been considered by human beings which caused changes in the quality of life and social capital of the host society through changes between their interactions. This phenomenon is more obvious in third world More
        Religious tourism is one of the oldest forms of tourism that has been considered by human beings which caused changes in the quality of life and social capital of the host society through changes between their interactions. This phenomenon is more obvious in third world countries’ rural areas that are experiencing their early stages of tourism development. Accordingly, the aim of this study is to investigate the effect of religious tourism on quality of life and social capital of rural households in Bardi village, Dehloran County. This is an applied research, which benefits from descriptive and analytical method. The data were collected by means of a questionnaire, interviews, observation and desk research while data analysis was done through descriptive and inferential statistics method (Friedman and Wilcoxon tests). The study population was 165 households and 857 people of Bardy village according to 2011 census. Accordingly 102 households were chosen as sample size based on Cochran formula. Research findings show that religious tourism has affected and improved their quality of life in all aspects, including social, environmental (higher than average) and economical, physical (on average), also research findings regarding the social capital component shows that, after the expansion of religious tourism, social participation, social networks and social cohesion has improved, but the aspect of social trust has been reduced dramatically. Manuscript profile
      • Open Access Article

        2 - Social Capital and Loyalty of Pilgrims from Isfahan to Sarshur Neighborhood in Mashhad
        neda eidgahian kaseb Mozhgan  Azimi Hashemi
        A tourist behavior in the destination forms as a meaningful behavior in the form of a social action, of which relationship with others is the most important element. Through the description and analysis of the type and frequency of tourist relationships, and social capi More
        A tourist behavior in the destination forms as a meaningful behavior in the form of a social action, of which relationship with others is the most important element. Through the description and analysis of the type and frequency of tourist relationships, and social capital resulting from them, one can predict a tourist behavior, attachment, and loyalty to the destination. This study examined the effect of the relationship network among pilgrims from Isfahan in the host community on their loyalty to Sarshur neighborhood in Mashhad. This research followed the survey method. In 2016, 150 pilgrims from Isfahan were selected during the day of Arbaeen and the week following it. Results showed that the average size of the relationship network of Isfahan pilgrims in Sarshur neighborhood was 2.11 People (range: 0 to 9). The average of the general index of Isfahan pilgrims’ attachment to Sarshur neighborhood was 4.31 (range: 3.06 to 5) and the loyalty index was 4.43 (range: 1 to 5). The results of the model of structural equations by AMOS software showed that two causal ways used in this model can explain 80% of the loyalty variance of Isfahan pilgrims. The social capital of the relationship network among Isfahan pilgrims in this neighborhood increased their attachment. This attachment (through increased satisfaction) caused an increase in tourists’ loyalty. Manuscript profile
      • Open Access Article

        3 - Investigating A Conceptual Link Between Tourism and Social Capital in the Development and Transformation of Society: A Mixed-Method Study
        Javad Madani
        As a multifaceted phenomenon, tourism has traditionally existed in different dimensions and areas of society. On the other hand, there are some basic concepts in sociology such as social capital, which, together with the concept of tourism, can foster social development More
        As a multifaceted phenomenon, tourism has traditionally existed in different dimensions and areas of society. On the other hand, there are some basic concepts in sociology such as social capital, which, together with the concept of tourism, can foster social development and evolution. Therefore, this study sought to develop a model in terms of a conceptual link between tourism and social capital to be used for the development and evolution of society using mixed-method research. To this end, the study used the partially mixed sequential dominant status design approach conducted in three qualitative-qualitative-quantitative phases, according to which systematic review, thematic analysis, and modified Delphi methods were used, respectively. According to the findings of the study, in the first phase, twenty-six English and Persian articles were selected out of 211 reviewed articles using the systematic review method. In the second phase, the data collected through semi-structured interviews were analyzed via the thematic analysis method, according to which sixty-seven basic themes, twenty-six organizing themes, and four inclusive themes were identified and extracted. In the third phase, three rounds of Delphi were conducted to validate the components of the model and examine the extent of the experts’ consensus in this regard using the modified Delphi method. Accordingly, all the experts confirmed the validity of the model’s components. The results of the study indicate the pivotal role of components such as "Providing social support, participating in tourism, observing the civil rights, strengthening social, cultural, and economic infrastructure, etc. in creating a link between tourism and social capital, which can pave the ground for fostering social developments. Manuscript profile
      • Open Access Article

        4 - Investigating the Role of Social Capital, Social Interaction, and Knowledge Sharing in E-Tourism Marketing
        haydar mohammadi mosavi jad seyed mohammad yosra salehi seyede hayde nemati
        Today, the expansion of electronic tourism has decreased the intermediary role of travel agencies, and tourists themselves directly purchase travel packages. Therefore, travel agencies must develop new strategies to deal with this new situation and revive their business More
        Today, the expansion of electronic tourism has decreased the intermediary role of travel agencies, and tourists themselves directly purchase travel packages. Therefore, travel agencies must develop new strategies to deal with this new situation and revive their business, including the use of social capital, social interaction, and knowledge sharing in electronic tourism marketing. This study is applied in terms of purpose and descriptive survey in terms of methodology. The statistical population of the study comprised managers of travel agencies in Tehran, out of whom 110 participants were selected via non-probable quota sampling. The required data were collected through a researcher-developed questionnaire, whose content validity was confirmed by six expert professors and experts in the field of tourism and management. Moreover, the convergent and divergent validity of the questionnaire was confirmed. On the other hand, the total and composite reliability of the questionnaire was found to be over 0.7 and 0.8, respectively, which proved to be acceptable. The collected data were then analyzed under descriptive and inferential categories using the SPSS and SmartPLS software. The findings of the study indicated that social capital, social interaction, and knowledge sharing had a direct influence on e-tourism marketing. Moreover, social capital and social interaction were found to have a significant positive influence on knowledge sharing. Manuscript profile